Top Story


Home >> Advertising >> Article

T20 cricket is like Maggi & test cricket is food your mother cooks: Arjuna Ranatunga @Goafest2016

Font Size   16
T20 cricket is like Maggi & test cricket is food your mother cooks: Arjuna Ranatunga @Goafest2016

Day 2 at Goafest opened with the knowledge seminar that included discussion between consulting editor, TV Today Network, Rajdeep Sardesai and former Sri Lankan cricket team captain and Minister of Ports & Shipping for the country, Arjuna Ranatunga.

The conversation that, quite naturally, started with the 1996 Sri Lankan world cup win led to the obvious question, what did it take Ranatunga as a captain to pull a team of a country embroiled in a civil war and political strife to win the title? To which he very simply answered, “I always wanted to pick 14 cricketers who would give their lives, commitment and dedication to the match and win for the country. We did not pick stars but 14 players who were committed for a cause. I was more concerned about putting my country on the map. We didn’t really care about the money. But I tried hard to keep Aravinda D’ Silva happy all the time. That was critical.”

When asked about what were the three things that the world cup win taught him about leadership, he said, “I learnt to listen to my players. I also tried to give them the respect they deserve as that is the only way you can earn respect. I also tried to encourage them to be self-confident and create their own identities.” He also added how it is important for a captain to be aggressive.

On being asked about how he dealt with players coming in from varied backgrounds and interests, he responded, “If you have a target in mind, no one can make you lose.”

Ranatunga also shared various anecdotes, the most interesting being an incident involving two Indian journalists who told him he needed to start a war. “At the press conference, one of them asked me about Shane Warne. I said he was mediocre and not a match winner. Then the other then asked me about the Waugh brothers and I said the same about them and said that there were better cricketers in Asia,” he said, making the audience laugh.

He also shared various instances when teams like Australia would try to get under their skin by checking their shoes and bags for dirt and would make them stay in three star hotels while themselves staying in five star accommodations. He shared that these were pressure tactics used by the opponent teams that he learnt pretty soon.

While talking about cricket, the conversation also veered towards his political role with Sardesai asking him which role was more difficult, the role as a cricketer or a minister to which he replied, “The role of a minister is more difficult. But I come from a political family and I love it.” He also stated that cleaning up the highly corrupt port and shipping ministry is a challenging job but one that he really liked. “When I met my team, I told them what happened in the past was okay but that I wanted them to be clean after me coming in.”

At the end of the session, Ranatunga made an interesting analogy when asked about his opinion about T20 cricket. He said, “T20 cricket is like Maggi, quick and unhealthy but something that will fill you up. But test cricket is the food your mother cooks.”

The session ended with a discussion on what he would do if an Indian advertiser approached him for an endorsement. He narrated an incident when his mother said no to the first advertiser who had come to him saying that her son won’t sell his talent for money. He added with a laugh, “If someone comes to me, I would ask them to speak to the three ladies in my life, my mother, wife and daughter. If they say yes, I will do it.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India