Top Story

e4m_logo.png

Home >> Advertising >> Article

Synovate launches business consulting, inducts new faces

27-July-2004
Font Size   16
Share
Synovate launches business consulting, inducts new faces

Synovate, the research arm of communications major, Aegis Group Plc, UK, has launched its business consulting practice in India. This practice will co-exist with the already established market research function of Synovate in India. It will have offices in New Delhi and Mumbai. For this the firm has roped into the apex team Naresh Priyadarshi, Team Lead, Risk Management Group, American Express, and Manoj John, Industry Manager, Frost & Sullivan.

Confirming the movement to exchange4media, Priyadarshi said he would be based in Delhi. “It will be a very challenging experience and by the end of this year there will be at least four new people in the Delhi team. We will provide services to IT, telecom, biotech, pharma, insurance, etc.,” he said.

John, who has eight years of industry experience, commented that in Synovate he would be “handling a wide arena of sectors on a pan-Asia basis”.

In India, the initial thrust of business consulting practice would be on Fortune 500 companies in growth-oriented sectors like telecom, biotech, pharma, healthcare, insurance, IT & ITES, financial services, retail, manufacturing, petroleum, logistics, etc. There would be additional emphasis on offering advisory services to large infrastructure and government clients.

Synovate Business Consulting has been providing market and competitive intelligence-based strategic advice since 1991 in Asia, mainly market opportunity analysis, market profiles and sizing, distribution and value-chain consulting, competitive intelligence, key account profiling, market feasibility and market entry strategy, partner evaluation and selection.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl