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Swati Bhattacharya joins FCB ULKA as CCO

Swati Bhattacharya joins FCB ULKA as CCO

Author | Priyanka Mehra | Monday, Feb 01,2016 8:54 AM

Swati Bhattacharya joins FCB ULKA as CCO

As published by exchange4media yesterday Swati Bhattacharya has joined FCB ULKA as Chief Creative Officer from today onwards.

Commenting on Swati’s appointment Rohit Ohri, Chairman & CEO, FCB Ulka Group said, “I'm delighted to have Swati as the creative leader of FCB Ulka Advertising. Swati is a humanist. Her work always finds that magical connection between human and brand truths. Horlicks, Maggi sauces and noodles, Close up, Airtel, Kit Kat, 7Up, Pepsi, Pizza Hut, UNICEF, Sunrise and Slice have all seen the Swati magic at work. Her human stories have won her India's highest award in cinema, the Dadasaheb Phalke Award, in 2014 for best screenplay. Her short film ‘Double Shift’ featured in the Toronto, Vancouver, Kolkata and Mumbai International short film festivals and went on to win in the best short film, best soundtrack and best cinematography categories. This is an exciting new chapter in the history of FCB Ulka in India. I'm glad that Swati will be partnering me and the leadership team at FCB Ulka in writing it.”

Speaking on her new role, Swati Bhattacharya, Chief Creative Officer, FCB Ulka said, “There isn't anyone you couldn't learn to love once you hear their story. That's just as true for brands as it is for people. Intimacy is the true algorithm of creativity and that is why, I believe, stories are at the core of what we do. FCB Ulka has created some of the best brand stories we have ever heard...I am looking forward to adding some new ones”.

Susan Credle, Global Chief Creative Officer, FCB added, “When I had the privilege of meeting Swati many months ago, I was first and foremost drawn to her passion for art that drives this industry and her commitment to finding the human truths that ignite game-changing ideas. I’m excited to work more closely with such an incredible creative leader and strategic thinker who will harness the creative strength of one of our network’s strongest offices.”

It maybe recalled that Bhattacharya exited from Dentsu last year as Principal Partner-Creative . She had joined Dentsu to lead Mama Lab in November 2014, exchange4media first broke this news Swati Bhattacharya quits Dentsu

Bhattacharya started her advertising career as a junior copy trainee in JWT, she then moved on to become National Creative Director at JWT where she spent 22 years.

 Ohri who formally took over his role of Group Chairman & CEO, FCB Ulka this month, has already started putting things in place at the agency. The first step was the elevation of Nitin Karkare to CEO FCB Ulka from his role as COO - Mumbai Group and Bengaluru, FCB Ulka.  exchange4media – first reported this Nitin Karkare elevated to CEO FCB ULKA

The second and integral step is the appointment of a Chief Creative Officer, which is now complete with Swati Bhattacharya coming on board.

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