Top Story


Home >> TREND >> Article

Swatch launches luxurious watch brand, Breguet, in India at jaw-dropping prices

Font Size   16
Swatch launches luxurious watch brand, Breguet, in India at jaw-dropping prices

Leading Swiss watch company, Swatch Group, has launched its jewel in the crown – Breguet – in Indian market. The watches that will be available in India range from Classique (Rs 7 lakh) to Reine De Naples (Rs 7.9 lakh) to Classique Grande Complication (Rs 1.2 crore).

Swatch, which entered the Indian market in May this year, had two showrooms in New Delhi and aimed to enter the five metros very soon with a total of seven showrooms, said Christophe Viguerie, VP, Asia Pacific, Montres Breguet.

“We expect that India will be among our top five markets in the next three to five years. Though this is quite an ambitious target, but quite achievable also. We aim to sell some 1,000 watches per year in India.”

He pointed out that in India, the average prices would be almost 25 per cent higher than the world market in the range of Rs 13 lakh to Rs 20 lakh.

On the marketing and promotional front, the company would focus more on PR activities and exhibitions in the five metros. There would be some print advertisements as well. Johnson Watch Co is the distributor of Breguet watches in India.

If one considers the prices to be too steep then perhaps one should take a look at the past possessors of Breguet watches – Queen Marie-Antoinette, Napoleon Bonaparte, Talleyrand, the Sultan of the Ottoman Empire, Caroline Murat-Queen of Naples, Tsar Alexander I of Russia, Queen Victoria, Sir Winston Churchill and Arthur Rubinstein.

Each Breguet watch is hand made and has attracted only the very tasteful patrons to this exquisite piece of technology.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign