Suzlon Group is embarking on a global multi-platform sponsorship of ‘Eco Solutions’, CNN’s TV and digital series that tells the stories of people around the world creating innovative solutions to preserve the planet. This annual campaign builds on the longstanding relationship between CNN and Suzlon Group and will amplify the company’s position as one of the leading clean energy solutions providers in the world.
Starting in July, the brand solution is tailored to reach CNN’s upscale and sought-after international audiences across all CNN platforms – this includes on-air billboards, vignettes and exclusive digital ads on the ‘Eco Solutions’ feature page. Furthermore, the campaign takes advantage of CNN Audience Insight Measurement (CNN AIM) to specifically reach audience segments such as opinion leaders, C-suites and business decision makers across CNN’s digital platforms. CREATE, CNN International Commercial’s award-winning, in-house brand studio, has devised and produced branded video content and adverts for Suzlon Group.
“CNN is delighted to build on the longstanding relationship with this key global client Suzlon Group through this international multi-platform campaign”, said Sunita Rajan, AdSales Vice President, Asia Pacific, CNN International.
“Delivering global insights into smart ecological innovations, ‘Eco Solutions’ is an ideal property to align with Suzlon Group to raise awareness of its brand and core business activities amongst an engaged and relevant global audience. This campaign is specifically designed for Suzlon Group to harness both the scale and precise targeting of CNN’s TV and digital platforms to reach the affluent CNN audience of business decision makers, policy makers and C-suites,” added Rajan.
“Suzlon Group is looking back at a successful relationship of ten years with CNN International. An important factor in that success has been CNN’s ability to offer new products and creative options to tell our story”, said J.P. Chalasani, Group CEO, Suzlon Group.
“’Eco Solutions’ matches our business vision of supporting and providing renewable energy solutions across the globe. With the renewal of the sponsorship, we remain committed to further growing Suzlon Group’s exposure to our global target audience of decision makers and governmental authorities,” added Chalasani.