Top Story

e4m_logo.png

Home >> Advertising >> Article

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

28-March-2017
Font Size   16
Share
SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

In a first for the global television industry, media convergence pioneer, SureWaves MediaTech, today announced the launch of its path-breaking programmatic television advertising marketplace—‘Skynet’. The new offering represents a paradigm shift in the world of television advertising.

Programmatic advertising has been prominent in digital media and has proved to be highly efficient and accountable, but it has not been successfully implemented, end-to-end on television before. Programmatic TV is data driven, technology-based empowerment of the planning, buying, measurement, and optimization disciplines of traditional television advertising.

Skynet is a first-of-its-kind programmatic television advertising marketplace that enables marketers to intelligently plan and efficiently buy audiences on broadcast TV channels, akin to digital advertising today. It offers media agencies the possibility of executing advertising campaigns on broadcast channels in a simple, systematic, and accountable manner. Agencies on behalf of advertisers can use this platform to seamlessly plan and execute campaigns over a large spectrum of broadcasters.

Traditionally, television advertising planning has been a complex, time-consuming process. Moreover, it has been difficult for planners to get instant data on their campaigns, thus prolonging the time for course correction. Skynet seeks to change that with robust technology using sophisticated planning algorithms that guarantee absolute and measurable implementation of a brand’s television campaign.

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends. Skynet with its new-age technology and far-reaching impact has already seen widespread interest from leading media agencies in the country.

Rajendra Kumar Khare, Founder, Chairman and Managing Director, SureWaves MediaTech, said, “SureWaves has been at the forefront of many technology driven firsts in the media industry. With Skynet, we are taking this to a whole new level, with a first-of-its-kind Programmatic Television Advertising Marketplace in the world. Skynet will prove to be the tipping point of the television advertising revolution.”

He added, “Skynet is built around the principles of simplicity, transparency and accountability. We believe Skynet will usher in a new era for broadcasters who will be able to monetize TV ad inventories more than ever and for agencies and brands, who will be able to use the medium of television to a potential never seen before. In current times, where digital advertising is gaining prominence and eating into traditional television advertising revenues, Skynet will be the catalyst to fuel further growth of broadcast television advertising industry. The new-age Programmatic technology with its efficiency and ease of use can help television hold sway and continue its dominance, as the most preferred advertising medium.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship