Advertising veteran Suresh Manian has joined hands with Bimal Nair to start The Conversation Company. The outfit is yet to be officially launched.
The duo has been talking about their concept with their peers and prospective clients. Starting something new is not an uncharted territory for Manian, who has spent close to 25 years in advertising. Manian is the Co-founder of Bangalore-based creative agency Fisheye Creative Solutions. He moved out of the agency nearly eight months back.
Nair is the former Executive Vice-President, Rediffusion Y&R Mumbai. He had earlier spearheaded the Chennai office of Contract Advertising for three years. He has also spent eight years in iContract, the direct marketing and customer relationship management division of Contract Advertising.
Confirming the development, Manian said, “The basic founding principal of The Conversation Company is that over the years, agencies and the fundamentals of the business have changed. I, therefore, don’t see any point in running an agency with the creative, art directors and client servicing people, like we have been doing in the past. The demand of brands in today’s time goes much beyond that.”
He further said, “The vision of our company is to create ideas that could then be co-owned by the clients and us. This will also change the dynamics of the existing agency-client relationship. The idea is to create a radical offering like a Brand Prototype. This being a new concept will require new tricks, new skills and loads of hard work.”