Top Story

e4m_logo.png

Home >> Advertising >> Article

Suresh Manian and Bimal Nair jointly set up The Conversation Company

10-February-2009
Font Size   16
Suresh Manian and Bimal Nair jointly set up The Conversation Company

Advertising veteran Suresh Manian has joined hands with Bimal Nair to start The Conversation Company. The outfit is yet to be officially launched.

The duo has been talking about their concept with their peers and prospective clients. Starting something new is not an uncharted territory for Manian, who has spent close to 25 years in advertising. Manian is the Co-founder of Bangalore-based creative agency Fisheye Creative Solutions. He moved out of the agency nearly eight months back.

Nair is the former Executive Vice-President, Rediffusion Y&R Mumbai. He had earlier spearheaded the Chennai office of Contract Advertising for three years. He has also spent eight years in iContract, the direct marketing and customer relationship management division of Contract Advertising.

Confirming the development, Manian said, “The basic founding principal of The Conversation Company is that over the years, agencies and the fundamentals of the business have changed. I, therefore, don’t see any point in running an agency with the creative, art directors and client servicing people, like we have been doing in the past. The demand of brands in today’s time goes much beyond that.”

He further said, “The vision of our company is to create ideas that could then be co-owned by the clients and us. This will also change the dynamics of the existing agency-client relationship. The idea is to create a radical offering like a Brand Prototype. This being a new concept will require new tricks, new skills and loads of hard work.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.