It was the day of the brands in the advertising and marketing nerve-centre of Mumbai. Superbrands India – an autonomous body comprising some of the highly reckoned professionals from the Indian advertising, media, marketing and corporate world, paid tribute to the excellence in branding, honouring the most successful 101 Indian consumer brands on Wednesday.
Based on an in-depth analysis of 700 brands, the group chose the Top 101 Consumer Brands of India and felicitated by judging them as Superbrands in their respective categories – a status considered equivalent to the Oscars in branding.
Union Minister for Commerce and Industry Kamal Nath gave away the trophies to the brand custodians. The minister also inaugurated the first edition of ‘Indian Consumer Superbrands 2004’ in a coffee-table book format that chronicles the case studies of all the brands that have been adjudged Superbrands in their respective categories.
Anmol Dar, CEO, Superbrands India, states, “We at Superbrands India, are extremely pleased that our efforts to pay tribute to the Indian Superbrands has finally borne fruit. The inaugural edition of the book, Indian Consumer Superbrands 2004 will enable the practitioners of branding to gain an insight into the making of a super brand. I am confident that the end consumers will also benefit from the knowledge that in almost every conceivable category of consumer brands, there is at least one brand that has achieved a higher level of acceptance than its contemporaries through its value proposition and intelligent positioning.”
He adds, “Superbrands is not another logo to be used in communication. It is a symbol of the powerful relationship that exists between a brand and its users. It’s a measure of trust, respect and loyalty. When brands take pride in being awarded this logo, it will reflect in the way they handle this very fragile charge.”
Among the 101 Superbrands, there are, ACC, Air Sahara, Allen Solly, American Express, Apollo Hospitals, Archies, Ashok Leyland, Brooke Bond, Complan, Closeup, Fair&Lovely, Femina, Acquaguard, JK Tyres, Blue Dart, Britannia, Citibank, Cinthol, ESPN, Everest, Crompton Greaves, Tata Salt, Tata Tea, The Economic Times, The Times Of India, Pizza Hut, Raymond, Cadbury, Lakme, Kitply, Kesari Jivan, Maruti Suzuki, VLCC, ITC Welcome Group, Pepsi, Phillips, Reid and Taylor, Moov, Jaquar, Thomas Cook, Timex, Titan, Apollo Hospitals, Gili, ICICI Prudential, ColorPlus, Hutch, Johnson’s, Tanishq, Tata Indica, Dhara, Shoppers Stop, Sify and Kerala Tourism.
The Council members for the selection of the consumer Superbrands included Anmol Dar (MD, Superbrands India and Chairman of the Council), Piyush Pandey (Group President and National Creative Director, O&M), Pradeep Guha (President, Bennett, Coleman & Co Ltd), Yogi C Deveshwar (Chairman, ITC), Titoo Ahluwalia (Chairman of AC Neilson ORG MARG), Mike Khanna (Chief Executive & Area Director, Central Asia, JWT) and Dalip Sahgal (Executive Director, Hindustan Lever).
However, with the successful completion of the Top 101 Consumer Superbrands of India, the group has started working for the next big project – Business Superbrands, which would identify and felicitate the strongest corporate brands of India.