The new anti smoking video campaign featuring Sunny Leone, Deepak Dobriyal and Alok Nath has been trending on various social media channels ever since its release. It has garnered over 1 million views in 48 hours and was the top watched video on YouTube at the time of filing the report.
This new campaign conceptualised by Scarecrow Communications and directed by Vibhu Puri highlights the harmful effects of smoking. Compared to the other anti-smoking campaigns, this 4.30 minute long film takes a different approach by infusing quirkiness and bringing a unique twist towards the end to put the message across.
Commenting on the reason for its popular response, Manish Bhatt, Founder & Director, Scarecrow Communications said, “It is one of the best examples of teamwork and the diversity of talent which came together has worked for the film. People from varied genres; from Sunny Leone to Alok Nath to Deepal Dobriyal, also the other team members, gave their best for a single cause in such a short span of time.”
The short film titled ‘11minutes’ was trending on Twitter with people sharing positive views about the new campaign. Celebrities like Tusshar Kapoor, Ayushmann Khurrana, Abhishek Bachchan and Priyanka Chopra also tweeted about the film.
Here is what the celebrities tweeted about the new campaign: