Sunil Khanna, former CEO of DishTV, has joined Anil Ambani promoted, yet-to-be launched, DTH service, Reliance Bluemagic as CEO. The appointment has been confirmed by both Khanna and Rajesh Sawhney, President of Reliance Entertainment. Khanna joins Reliance Bluemagic after his two-year contract with DishTV recently expired.
Khanna has been with the Zee Group since its inception. He began his career with the Group while driving the distribution venture, Siticable. He subsequently spearheaded the pay TV business and led Zee Turner. Prior to joining DishTV as CEO, he was President of Zee Telefilms.
ADAG has received letter of intent (LoI) for its DTH project and is said to be in 'advanced stage of preparation' for its launch. "We will launch our DTH service in MPEG-4 format, which allows us to carry more number of channels, rather than the prevalent MPEG-3 format," a source close to the development informed.
Apart from the free-to-air DTH service of Prasar Bharati – DD Direct Plus – DishTV and TataSky are the two private players operating in the same space. South India based Sun TV is also in the process of launching its DTH service.
Meanwhile, Essel Group recently roped in Arun Kumar Kapoor, formerly of Hutchison, as CEO of DishTV to replace Khanna.