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Sunil Gupta’s ‘Living on the ‘Adge’ in Jhandewalan Thompson’ released on Dec 10

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Sunil Gupta’s ‘Living on the ‘Adge’ in Jhandewalan Thompson’ released on Dec 10

Sunil Gupta’s much-awaited book ‘Living on the ‘Adge’ in Jhandewalan Thompson’ was released on December 10, 2009 in Delhi at the hands of advertising doyen Tara Sinha. The evening saw many former HTA (now JWT) professionals get together. These included the likes of Bindu Sethi (Grey India) and Ambika Srivastava (ZenithOptimedia India) and names such as Niloy Sen, among others. JWT India’s Rohit Ohri was also present at the event.

One of the most interesting highlights of the evening was Equus Advertising’s Swapan Seth in conversation with Sunil Gupta. In the conversation, Gupta pointed out that the book was special to him for the memories of the years spent in HTA and that 5:1, the memories were good. He said, “We had a lot of fun and enjoyment working in all the various offices – Delhi, Kolkata, not Mumbai, and I do hope that the readers find the good memories in the book too.”

Seth asked Gupta, “Advertising was the most fun with your pants on, and now it is the worst fun with your pants off – who wrote the obit of advertising?” To this, Gupta replied, “Agencies without a doubt. The moment you go and rant to a client, yes sir, yes sir, three bags full, you are steadily on your way down.”

Gupta said in the conversation that two clients he had enjoyed working on the most were Hero Cycles and GlaxoSmithKline, and two clients that were the most difficult to work on were Unilever and Emami. He said, “Unilever thought they knew everything about advertising and that was rather sad, since they did not – we could have done so much more for them. For Emami, we did everything that we could have done for them, but they just did not get it.”

Even though in his candid best, Gupta chose not to answer the final question – that was Mike (Khanna) or Martin (Sorrell). He observed nonetheless, “Martin Sorrell has to be the sharpest mind in this business. I like calling him philosopher raptor.”

Most present in the audience called the rest of the evening an alumni meet of sorts for HTA professionals.

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