Top Story


Home >> Advertising >> Article

Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy)

Font Size   16
Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy)

Razorfish has announced the appointment of Sundeep Keramalu as Associate Creative Director (Copy). With this appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.

 He joins Razorfish with a rich experience of over 8 years in the industry. Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. The “Surround stories” as he calls them, go beyond being 360 degree communication themes.

Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

Says Gaurav Pathak, COO,  Razorfish, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

Commenting on his new role Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more,” he says.

 Razorfish India partners clients like Maruti Suzuki, Madura Fashions, Ultratech, Eureka Forbes, Future Group, Philips, and Tourism New Zealand amongst others.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business