Razorfish has announced the appointment of Sundeep Keramalu as Associate Creative Director (Copy). With this appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.
He joins Razorfish with a rich experience of over 8 years in the industry. Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. The “Surround stories” as he calls them, go beyond being 360 degree communication themes.
Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”
Says Gaurav Pathak, COO, Razorfish, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”
Commenting on his new role Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more,” he says.
Razorfish India partners clients like Maruti Suzuki, Madura Fashions, Ultratech, Eureka Forbes, Future Group, Philips, and Tourism New Zealand amongst others.