Top Story


Home >> Advertising >> Article

Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy)

Font Size   16
Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy)

Razorfish has announced the appointment of Sundeep Keramalu as Associate Creative Director (Copy). With this appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.

 He joins Razorfish with a rich experience of over 8 years in the industry. Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. The “Surround stories” as he calls them, go beyond being 360 degree communication themes.

Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

Says Gaurav Pathak, COO,  Razorfish, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

Commenting on his new role Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more,” he says.

 Razorfish India partners clients like Maruti Suzuki, Madura Fashions, Ultratech, Eureka Forbes, Future Group, Philips, and Tourism New Zealand amongst others.

Tags Razorfish Sundeep Keramalu

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...