Sun TV Ltd has increased its advertising rates by 5 per cent to 27 per cent across all its channels effective January 1, 2007. The group has hiked its rates after two years. The group cited “tremendous increase in viewership, in fact doubling of viewership, even in non-prime time” as the reason for hiking the ad rates.
Recently, Sun TV had declared that it was going to make its flagship channel, Sun TV, a pay channel with effect from December 2, 2006. The rate for the cable operators for Sun TV would be Rs 12 per month per subscriber.
Sun TV had also declared a few days back that it would be available as a pay channel for Rs 5 in CAS areas of Delhi, Mumbai and Kolkata, but would be free-to-air in Chennai.