Top Story

e4m_logo.png

Home >> Advertising >> Article

Sun Microsystems’ account moves to Lowe

31-May-2005
Font Size   16
Share
Sun Microsystems’ account moves to Lowe

The creative account of Sun Microsystems has moved to Lowe, while Starcom is still in-charge of the media duties. The creative mandate was being handled by Enterprise Nexus for a brief period, after that most of the work was handled independently or by specialists in the field in below-the-ine and direct marketing.

Sun Microsystems had a significant presence in India since 1987 through a distributor arrangement. It had established a direct presence for the first time in 1995 as a liaison office. This office was finally converted into a wholly-owned subsidiary on July 1, 1998. Rated as number one by many in UNIX systems revenue and unit market share (IDC), Sun Microsystems has been growing at twice the industry average for the last three years. Spread over 100 locations across India, Sun India and its partners are a 400-strong team that supports an installed base of more than 45,000 systems.

Sun has never been heavy on mainstream media within India, though this region is considered a significant base. Its communication mainly consists of global ads, which are adapted and released by Starcom in Indian market, in addition to a lot of direct marketing and below-the-line. Previously, Starcom had undertaken a pilot project in which they painted the exterior of a whole aircraft for Sun Microsystems and took the brand to top of the mind recall for opinion leaders.

Sun has adopted a business model of working in partnership with key India partners to deliver all products and services such as hardware platforms, services, certification training, etc. The company works with leading partners such as Wipro, Tata Infotech, CMC, Tech Pacific, Accell ICIM, HCL Infosystems, CDAC to deliver hardware products and services. Sun has a very strong relationship model with worldwide organisations like Oracle, SAP, PriceWaterHouse, KPMG and more to deliver the best of breed solutions and services to its customers.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl