Sulekha.com has appointed Lintas Media Services’ agency, Interactions, as its AOR following a multi-agency pitch. Mindshare, OMS and TME were the other agencies in the fray for the account. The account size is estimated in the region of Rs 8-10 crore.
B Sridhar, Director, Global Brand and Marketing, said, “We are primarily looking for a ‘TV-independent’ media solution to build brand Sulekha. Of course, we will do a national TV launch campaign, but the thrust in the coming months will be more towards innovative new-age media ideas. It was important that our agency is aligned to our thinking.”
Interactions will handle the media buying and planning for Sulekha.com both in India and the US. Sulekha.com is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms.
Sulekha.com is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.