Top Story

e4m_logo.png

Home >> Advertising >> Article

Sulekha.com ropes in Interactions as its media AOR

03-August-2007
Font Size   16
Share
Sulekha.com ropes in Interactions as its media AOR

Sulekha.com has appointed Lintas Media Services’ agency, Interactions, as its AOR following a multi-agency pitch. Mindshare, OMS and TME were the other agencies in the fray for the account. The account size is estimated in the region of Rs 8-10 crore.

B Sridhar, Director, Global Brand and Marketing, said, “We are primarily looking for a ‘TV-independent’ media solution to build brand Sulekha. Of course, we will do a national TV launch campaign, but the thrust in the coming months will be more towards innovative new-age media ideas. It was important that our agency is aligned to our thinking.”

Interactions will handle the media buying and planning for Sulekha.com both in India and the US. Sulekha.com is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms.

Sulekha.com is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve