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Font Size   16 ropes in Interactions as its media AOR has appointed Lintas Media Services’ agency, Interactions, as its AOR following a multi-agency pitch. Mindshare, OMS and TME were the other agencies in the fray for the account. The account size is estimated in the region of Rs 8-10 crore.

B Sridhar, Director, Global Brand and Marketing, said, “We are primarily looking for a ‘TV-independent’ media solution to build brand Sulekha. Of course, we will do a national TV launch campaign, but the thrust in the coming months will be more towards innovative new-age media ideas. It was important that our agency is aligned to our thinking.”

Interactions will handle the media buying and planning for both in India and the US. is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms. is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video