Sulekha.com, the popular online community that offers industry-leading classifieds, yellow pages and social networking services for Indians worldwide, has signed Grey Synchronised Service and Interactive Avenues for its online creative and media buying duties. The size of the online business is around Rs 15 crore.
Grey Synchronised Service (G2) will handle the creative duties for all social media campaigns targeted at Indians in the US. And in India, Interactive Avenues will manage both the online creative and media buying functions for classifieds and yellow pages.
Said B Sridhar, Sulekha’s Director, Global Brand & Marketing, "In India and the US, we have two different consumer characteristics and different marketing strategies. While in the US we are promoting our social media offerings, in India we will focus more on local commerce as our future strategy. Both our partners have a high reputation and a proven performance record in the online media".
Sulekha.com is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms.