Top Story


Home >> Advertising >> Article ropes in G2 and Interactive Avenues for its online creative, media buying duties; account size Rs 15 cr

Font Size   16 ropes in G2 and Interactive Avenues for its online creative, media buying duties; account size Rs 15 cr, the popular online community that offers industry-leading classifieds, yellow pages and social networking services for Indians worldwide, has signed Grey Synchronised Service and Interactive Avenues for its online creative and media buying duties. The size of the online business is around Rs 15 crore.

Grey Synchronised Service (G2) will handle the creative duties for all social media campaigns targeted at Indians in the US. And in India, Interactive Avenues will manage both the online creative and media buying functions for classifieds and yellow pages.

Said B Sridhar, Sulekha’s Director, Global Brand & Marketing, "In India and the US, we have two different consumer characteristics and different marketing strategies. While in the US we are promoting our social media offerings, in India we will focus more on local commerce as our future strategy. Both our partners have a high reputation and a proven performance record in the online media". is seeking to build a nationwide brand that stands for a powerful integration of local commerce and social media on online and mobile platforms.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign