Sudler & Hennessey India has had an impressive haul at the International Rx Club Awards held in New York recently. The healthcare advertising agency bagged two Golds, one Silver and 12 awards of excellence at the Awards.
Sudler & Hennessey is one of the largest healthcare advertising agencies operating in more than 25 cities across the globe. In India, it is a joint venture between Sudler & Hennessey International and Rediffusion DY&R, and started its operation in December 2002.
Asha Kapoor, Executive Director, S&H India, said, “It’s a matter of honour for us as never before in the history of the Rx Club Awards has any one single office won as many honours as Sudler & Hennessey India has this year.”
“In fact, we have won more awards than the rest of the S&H world combined. This is a great feat by itself as in the field of healthcare communications the Rx Club is the most prestigious international Awards jury. Furthermore, Sudler & Hennessey is globally known as a premier healthcare communications company that produces outstanding creative. To be recognized by both these parties is a clear reflection that India is bound to be a strong force even in this area,” Kapoor added.
S&H India’s gold-winning campaign for Dr Reddy’s Laboratories took many of the judges by surprise. It featured a single ‘Chappal’ as ambient media at locations where footwear isn’t permitted beyond a point, (a common practice in a country blessed with temples and shrines), with a message: ‘Diabetes-induced foot ulcers can cause foot amputation’.
The second gold-winning ad was called ‘Donate Blood’, which depicted a drying red ballpoint pen refill, celebrating the simplicity and originality of big ideas and strong designs.
The silver-winning ad for safe sex was also a very different take on the issue.
Talking about the creative insight behind the wins, Sudhakar More, National Creative Director, S&H India, said, “Hard work and superior creative at par with international standards was the key. Every single piece of communication at S&H is an opportunity to do award winning work, and that’s the creative culture we believe in. Our creatives are effective as they help in the brand building process both in terms of sales and equity. Also these days, pharma advertising is a lot more fun, exciting and open to innovation.”
The benchmark set by S&H, India, will be difficult to match. With creative energies dedicated to making pharmaceutical advertising more engaging and effective, these niche professionals have probably set their standards higher than mainstream advertising. By creatively turning their challenges into opportunities they have emerged more victorious then their counterparts in other nations.