Top Story

e4m_logo.png

Home >> Advertising >> Article

Sudhir Sitapati is now Executive Director, Refreshments HUL

03-June-2016
Font Size   16
Share
Sudhir Sitapati is now Executive Director, Refreshments HUL

Hindustan Unilever Limited (HUL) today announced a new appointment to the Management Committee of the Company. The Foods and Refreshments (F&R) business will now be organised into two separate businesses of Foods and Refreshments.

Sudhir Sitapati currently Regional Category Vice President, Refreshments (South Asia & Africa), Unilever, will be inducted into the Management Committee of HUL as Executive Director, Refreshments.

Geetu Verma, currently Executive Director (Foods & Refreshments) will continue to look after the Foods business. She will be designated as Executive Director (Foods) and will continue as a member of the Management Committee of HUL.

This change is in alignment with the category structure of Unilever globally. Both the businesses have registered strong growth under Verma ’s able leadership and have now reached significant scale. The reorganization into two separate businesses will enable sharper focus and help to fully leverage the growth opportunities in line with HUL’s ambitions.

Sitapati (39) joined the Company in 1999 as a Management Trainee from IIM Ahmedabad. In the last 17 years, he has worked in various roles in Customer Development and Marketing across the Home and Personal Care (HPC) as well as Foods and Refreshments (F&R) categories.

Before his appointment as the Regional Category Vice President, Refreshments (South Asia & Africa), Unilever, Sudhir was the General Manager of Personal Wash Category for HUL. He brings a rich experience of working in diverse markets like Europe, South East Asia and Africa in addition to India.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’