In times of economic slowdown, when there is a pressure from all sides, Dentsu believes the only morale booster is success.
Speaking exclusively to exchange4media, Sandeep Goyal, Chairman, Dentsu India, said, “When times are bad, everywhere what you hear is bad news. The only morale booster in such times is success. Get your team to become a winning team. Everyone wants to be part of a winning combination in hard times. It is an instant morale booster, it is real and it is tangible, plus it puts concrete, achievable goals for all.”
He further said, “So, the message internally is simple: we have to win in whatever we go out and do. Losing is not an option in these tough times. And it has worked: there is so much more going into every endeavour, every campaign, and every new pitch. It has started to separate the men from the boys.”
“For the organisation and for clients, it is a welcome extra boost in everything that we do and deliver. Creativity is already at a premium as the essential winning ingredient. So, there is smart thinking and quick thinking. In addition to that, there is better value, higher efficiencies,” Goyal pointed out.