Subway sandwich chain, which operates through a wholly-owned subsidiary Subway Systems India, is on the lookout for a creative partner. The account size is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news. This is the first time that Subway is hiring an ad agency.
The first round of presentations is scheduled to be held next week in which, it is learnt that all leading creative agencies would be taking part.
The company is looking at marketing strategies, communication and advertising initiatives for the Subway brand. The communication process would involve a 360-degree strategy, including print, TVC, radio, outdoor and BTL activities.
No comments were forthcoming from the client at the time of filing the report.
The Subway System is one of the world’s largest sandwich franchise with over 25,400 locations in 83 countries.