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Subhash Chandra to address Bombay Ad Club’s ‘Media Review’

23-July-2007
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Subhash Chandra to address Bombay Ad Club’s ‘Media Review’

Subhash Chandra, Founder-Chairman, Zee TV, will address the Media Review 2007, an event organised by the Advertising Club of Bombay. The event, which will be held on August 1, 2007, is entering its third year.

“The Media Review is a very prestigious event that calls for a complete analysis of media and media-related work, and it is necessary for us to have a speaker or reviewer of high stature,” said Bipin Pandit, General Manager, Advertising Club of Bombay.

Chandra, who launched Zee Telefilms Ltd in October 1992 as a content supplier for Zee TV, was the first person to sight the potentials of the satellite television business in India, and freed the Indian viewers from the monopoly of Doordarshan. Under his leadership, Zee TV became the first cable company in India to launch Internet over cable services, and subsequently became the first company to provide direct-to-home (DTH) service in India.

Elaborating on the subject matter that Chandra would speak on, Pandit said that the media baron and the founder of Zee TV might compare Indian media performances with international standards, give insight into the media scenes on the national front, and provide constructive feedback on several cases that he may find relevant.

Sameer Nair, CEO, NDTV Imagine, had addressed last year’s Media Review, while Sam Balsara, CMD, Madison Communications, had done the honours at the event’s first year in 2005.

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