The Subhas Ghosal Foundation (SGF) is launching a new series, ‘Provocations’, which commences on March 3, 2006. The event is expected to see industry bigwigs taking a shot at each other, and at the same time, gaining insights from people who are instrumental in shaping the advertising landscape of the country. The first of the series will see Alyque Padamsee provoke Piyush Pandey and take him to task. Gerson da Cunha will moderate the evening. The event is sponsored by News Today, the afternoon newspaper from Rajasthan Patrika.
SGF plans to hold the event twice a year. Elaborating on what led to the genesis of the idea, Sam Balsara said, “We wanted something interesting, provocative and which could in an entertaining manner provide a new perspective to younger audiences, that could help them perform better in this growing but highly challenged industry.”
Balsara is clear that the attempt for the event would be to include panelists who can keep the essence of the title, “Definitely interesting people, who can provoke and be provoked”. The event will see audiences from the advertising, marketing and media fields. Speaking on the sponsor, Balsara said, “We are grateful to Rajasthan Patrika for consistently coming forward and supporting SGF.”
Subhas Ghosal spent his whole working career with the Thompson Company, but his concern and his presence extended over the entire profession of marketing communications. For more than 50 years, his individual talents, his charisma and his altruistic character influenced the course that the advertising profession took in India.
The SGF was set up by a group of communication professionals to promote the values that Ghosal stood for in his lifetime. The Foundation serves not just as a fitting memorial to one of the towering personalities in the history of advertising, but also as an instrument to promote professionalism in the industry.