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Stylekandy.com focussing on creating communities around fashion and lifestyle.

Stylekandy.com focussing on creating communities around fashion and lifestyle.

Author | Sumita Patra | Monday, Feb 05,2007 9:32 AM

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Stylekandy.com focussing on creating communities around fashion and lifestyle.

Is Stylekandy.com - India's answer to Vogue? Dedicated exclusively to fashion & lifestyle, the portal, launched a few months ago, has sketched plans to bring together a vibrant community by working closely with the fashionistas to bring its readers definitive news & trends from the world of fashion, beauty and lifestyle.

Stylekandy says its 360 degrees approach to fashion & lifestyle is about showcasing various perspectives – both the Industry and the customer; street fashion and haute couture; Indian and global and so on…

Stylekandy.com has, in the past, partnered premier events like the Lakme India Fashion Week, Wills Lifestyle India Fashion Week, Castle Lager Men's Fashion Week and StyleFile etc. bringing out supplements, offering live webcasts and reportage - runway reviews to to the after-parties; model watch and backstage buzz. One looks forward to more such associations and to house events that StyleKandy plans to host later this year, though dates and formats are still being worked upon.

"We go about doing our work quite seriously so our readers get cutting-edge content to help them set trends among peers and on the other hand we will work closely with the Industry to bring their issues like plagiarism into focus," says Jasmeen Duggal, Executive Editor "with StyleKandy, life's in fashion!" she added with a smile.

"Daily stories & updates, exclusive e- newsletter and our audience profile covering urban audience in SEC A1 segment (including the crème-de-la-crème, who are featured on StyleKandy.com), makes us an attractive advertising choice for high-end fashion, lifestyle and retail brands," says Deepa Srivastava Kumar, General Manager - Marketing with the portal "An elaborate outreach and promotions exercise is in the pipeline and will be rolled out soon", she added.

Stylekandy.com is an ezine on the lines of similar existing international ezines like style.com and glam.com. Vogue magazine also has vogue.com which is immensely popular.

Tags: e4m

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