Top Story

e4m_logo.png

Home >> Advertising >> Article

StootsIndia bags creative and media duties of Colonel’s Kababz

05-September-2006
Font Size   16
Share
StootsIndia bags creative and media duties of Colonel’s Kababz

StootsIndia, part of the Noshe Oceanic Group, has been assigned the creative and media duties of Colonel’s Kababz. The account size is pegged in the region of Rs 50 lakh.

Colonel’s Kababz is a chain of restaurant and takeaways founded in 1990 by Colonel K N Kochchar. After the demise of Kochchar, the business is now handled by his sons Bonney Kochchar and Bobby Kochchar.

Commenting on the account win, Kanika Narang, AVP, Stootsindia, said, “Anyone can hold the helm when the sea is calm, but it’s a challenge to reposition the brand when you have stiff competition around. Since the target group covers a large section of the society who are die-hard foodies, the marketing strategy would involve a 360-degree communication.”

As part of the work, Stootsindia has planned to revamp the brand’s image with conceptual ads and aggressive promotional schemes. The main focus will be on print media and will include dailies, lifestyle supplements and magazines.

Boney Kochchar said, “We were keeping a watch on the impressive retail therapy of Stootsindia, which helped in the turnaround of many of their clients, and am quite confident that their strategies will align with our vision.”

StootsIndia specialises in best-selling advertising and marketing solutions. Some of the major clients of the agency include Chhabra555, Shyam Garments, Alba Security Systems, Petals kids wear, and Simran Fashions, among others.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO