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Stayfree to provide advice on feminine hygiene to brides-to-be on WeddingSutra.com

28-September-2001
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Stayfree to provide advice on feminine hygiene to brides-to-be on WeddingSutra.com

WeddingSutra.com, the leading online wedding resource, and Stayfree, the world's leading feminine hygiene brand from Johnson & Johnson, join forces to provide tailor made advice on feminine hygiene to brides-to-be.

As part of J&J’s ongoing commitment to women’s health, this site offers information and advice to help brides-to-be make important decisions that will positively impact their lives after marriage.

WeddingSutra has created a special area called “Stayfree Bride” offering meaningful content and tools from Stayfree. One of these tools include a “Period Calculator” where users can get guidance on preparing themselves for periods during wedding celebrations.

The section also offers solutions to regular menstrual problems. The visitors to the section can get personalised advise about periods, marriage, feminine care and hygiene from Dr. Duru Shah, a renowned Gynecologist and Obstetrician.

Says Shrikrishna Bharambe, Group Product Manager - Johnson & Johnson: "It has always been our endeavour to understand the needs of the Indian woman as she progresses through the different stages in her life and offer her products and services that help her to live life to the fullest. Stayfree Bride is another step in the same direction".

"Our collaborative approach is based on a deep understanding of our clients' brand objectives and marketing essentials and our history of delivering a focussed audience of to-be-weds." says Madhulika Mathur, CEO of WeddingSutra.com. "We are regularly experimenting with different marketing models in an effort to make our users’ experiences online highly relevant and enable them to make informed decisions."

In India, Johnson & Johnson is the leading manufacturer of a wide range of feminine hygiene products tailored to suit the differing needs of Indian women. This includes products like Stayfree Ultra Thins, Stayfree Secure, Stayfree SilkyDry, Stayfree Germi-Shield, Carefree and o.b. tampoons.

WeddingSutra is India's first wedding portal offering online services and products to Wedding Couples, their families and friends. The site offers to-be-wed couples comprehensive content on wedding related issues; unique tools for planning; a community of couples, guests, and advisors; and wedding services to couples who want a personalized and professionally managed wedding.

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