Top Story


Home >> Advertising >> Article

State Bank of India empanels 10 agencies for Rs 200-cr creative business

Font Size   16
State Bank of India empanels 10 agencies for Rs 200-cr creative business

Following a multi-agency pitch, State Bank of India (SBI) has empanelled 10 agencies on board for its creative duties. The 10 agencies are: Prachar Communications, Interpub Advertising Agency, Adfactor, Mode Communication, RK Swamy, Span Communications, JWT India, Disha, Fortune and Concept. The account size is estimated at above Rs 200 crore. It is learnt that nearly 30-40 agencies were part of the creative pitch for the business.

The incumbent agencies are Prachar Communications, Interpub, Adfactor, Mode Communication, RK Swamy, and JWT India. A highly placed official from SBI has confirmed the development.

It may be noted that so far SBI has no media agency on board and their in-house team is handling the media duties.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India