Following a multi-agency pitch, State Bank of India (SBI) has empanelled 10 agencies on board for its creative duties. The 10 agencies are: Prachar Communications, Interpub Advertising Agency, Adfactor, Mode Communication, RK Swamy, Span Communications, JWT India, Disha, Fortune and Concept. The account size is estimated at above Rs 200 crore. It is learnt that nearly 30-40 agencies were part of the creative pitch for the business.
The incumbent agencies are Prachar Communications, Interpub, Adfactor, Mode Communication, RK Swamy, and JWT India. A highly placed official from SBI has confirmed the development.
It may be noted that so far SBI has no media agency on board and their in-house team is handling the media duties.