Tree, the agency started in 2008 by two senior advertising professionals – Arnab Chatterjee and Kapil Dhawan – is in bullish mode and eyeing a 50 per cent growth in 2009. Chatterjee and Dhawan share their growth plans with exchange4media.
In 2007, Chatterjee and Dhawan had quit from their respective agency jobs to start streetanchor.com. A few months after the successful launch, the duo started ‘Tree’, an advertising agency based in Gurgaon.
Chatterjee, Co-Founder of Tree, told exchange4media, “We are doing
quite well. Our revenue in 2008 stood at Rs 1 crore. We are targeting
50 per cent growth in 2009.” On surviving the slowdown, he said, “We
have acquired a certain set of clients. We are not an agency with any
frills. Besides advertising, we are doing a lot of BTL activities and
visual merchandising for our clients, so it’s a win-win situation for
Speaking on the new wins, Chatterjee said, “We have acquired Mapmyindia.com, PCD Kraft beer, and Fighter energy drink. We are working on some campaigns, which include among others BluO, PVR, and Moolchand. All these businesses are 360-degree accounts. For Mapmyindia.com products – Navigator and IMap – we had done online campaigns, banners, etc. PCD Kraft beer will be launched in India in May. We are doing designing, packaging, advertising and the whole launch package for them. For PVR, we had done in-cinema activation, and film promotions of ‘Jaane Tu Ya Janne Na’.”
Both Dhawan and Chatterjee explained, “We highlight issues that
adversely affect the society as a whole. Towards the end, we have
created an online platform called Streetanchor.com, a video portal
aimed at people who want to talk about issues that affect the society.
Anyone who feels strongly about any issue can create a video and
upload it at Streetanchor.com. This site had done really well
initially when it was launched in 2007, however, due to technical
issues we faced some problems. Streetanchor is being relaunched in a
week’s time. In the meantime, Tree has grown to over Rs 1 crore in
revenues with seven permanent clients on its roster.”