Manorama Group, which has launched its first ever general entertainment channel, Mazhavil Manorama, in Mumbai, has brought on board Thiruvananthapuram-based Stark Communications as its creative and media agency.
According to sources, Stark Communications has been managing the print, online, radio and entertainment part as part of the creative duties, besides media planning and buying, marketing and event management for the Manorama Group since the last four years.
In the late 90s, the Manorama Group was handled by Stark Communications for a span of two years and later the services were discontinued. However, for the last four years, Kerala’s leading publication group has been using the services of the agency and their relationship seems to be growing stronger day by day.
For advertising campaign, Stark Communications has targeted trade magazines and the online space. All the launches happening for the GEC Mazhavil Manorama have been initiated by Stark Communications. After Mumbai, the next launch was in Bangalore. The Group also plans to launch the channel in Kochi and Chennai.