Stark Communications has been assigned both the creative and media duties of Malayala Manorama’s FM venture following a multi-agency pitch that saw four national level agencies participating apart from Stark Communications.
Commenting on the reasons for choosing Stark, Varghese Chandy, General Manager, Marketing Operations, Malayala Manorama, said, “We have zeroed in on Stark Communications as their creative strategy and presentation suited our requirement. Stark’s understanding of the local market was the deciding factor.”
When asked about the ad spend, Chandy said, “We are yet to finalize the total ad spend but we would be spending a substantial amount considering that we are launching in four different localities.”
It maybe recalled that Manorama appointed Arjun Madhusudhan as Creative Director for its FM venture. Prior to his new assignment, Madhusudhan was Programming Head at Radio Mirchi, Chennai.
Malayala Manorama has won licences to operate FM radio stations in Kochi, Thrissur, Kannur and Kozhikode. All the stations are expected to go on air as soon as BECIL sets up the CTI (Common Transmission Infrastructure).