With 3 Golds, 6 Silvers and 9 Bronzes, Stark Communications became Agency of the Year second time in a row during the sixth edition of Pepper Creative Awards 2012, the annual creative competition jointly held by The Advertising Club Cochin and Pepper Creative Awards Trust.
Agency of the Year Award was accorded on the basis of maximum points received across all categories of the competition. Following Stark, the runner up in this category was TCC Chennai with 2 Golds and 5 Silvers.
Malayala Manorama won the Advertiser of the Year Award. Other agencies that scored well at the awards include Nirvana Films with a Gold, 2 Silvers and 4 Bronzes and Maitri Advertising with 2 Golds, a Silver and 6 Bronzes. Chirpy Elephant, Chennai grabbed 2 Golds, 1 Silver and 3 Bronzes while Black Box took away 1 Gold, 2 Silvers and 4 Bronzes.
Speaking on winning the coveted award, Shelton Pinheiro, National Creative Director, Stark Communications said, “Stark is not the regular corporate agency and with our second consecutive win, we have been able to break the local ethos of the play which is not easy.”
“Our clients have stayed with us for years and that has helped us produce great work. Our work has local flavor which stands out and differentiates itself. I am personally very proud of our work for Mazhavil Manorama and for all other clients. What gives us great satisfaction is that each of the winning work has actually solved a problem of our client. So it is not just the creative excellence, this is the work that has provided value to the clients. We look forward to our hat-trick next year," added Pinheiro.
Elated with the win, Arvind Ramalingam, Chief Creative Officer, TCC Chennai said, “This is the second year we are the runner up for the Agency of the Year Award and it is a great feeling for us at TCC. It’s the hard work of the team that has paid off. At a personal level, we would like to be the Agency of the Year next year and the efforts would be in that direction. We had a great show in the print category. The competition was really tough with many big and small agencies participating. But the work that has been awarded proves the authenticity of the judging process.”
The event known for its vibrancy and glamour quotient was inaugurated by AP Anil Kumar, Minister for Welfare of Scheduled Castes and Backward Classes and Tourism, Govt. of Kerala at Hotel Le Meridien on March 30, 2012.
Pepper 2012, the annual creative awards competition of the Club was open to agencies from all over South India and it received overwhelming response with more than 1020 entries from 96 agencies vying for the honours in 104 competition categories. The awards were presented at a glittering function that included various artists from Bollywood.
The entries were judged in Mumbai on March 17 and 18 by a four-member panel comprising Agnello Dias, Founder, Taproot; Prathap Suthan, Chief Creative Officer, iYogi and Founder, The Advisory; Priti Nair, Founder, Curry-Nation; and Raj Nair, RCD, Contract Advertising, Mumbai and South. The Jury Chairman of Pepper 2012 was Agnello Dias who is also member of Titanium and Integrated Lion Jury at Cannes Lions 2012 and British D&AD jury this year.
“Pepper is currently one of the most respected creative competitions in the Indian advertising industry. Our endeavour is to make the creative award competition of the Cochin Ad Club a globally benchmarked premium event,” said Sudeep Kumar, President, Ad Club Cochin.
Other members of the committee were Oommen Kurian, U S Kutty, R Madhava Menon , P K Natesh, V Rajeev Menon, K Venugopal, Sandeep Nayar, Lakshman Varma, Anil James, Raju Menon, G Sreenath, Reghu Ramachandran, and Chitra Prakash.