Starcom Worldwide has been appointed by Ranbaxy Global Consumer Healthcare as its media agency.
The estimated size of the business is Rs 50 crore plus.
This win is set to see the Gurgaon office of Starcom Worldwide deliver multi-layered and integrated communications solutions for Ranbaxy.
The account was won following a competitive, multi-agency pitch contested by the top agencies in the country which included MEC, Prachar, Omnicom and ZO, the incumbent agency being Prachar.
Brijesh Kapil, Vice President, Ranbaxy Global Consumer Healthcare said, “Post the company periodic process of media agencies evaluation, we are pleased to associate with Starcom as our media agency. Starcom showed good understanding of the OTC business and displayed focussed approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level.”
“We are delighted that Ranbaxy has chosen Starcom as its media agency,” said Mallikarjunadas CR, CEO of Starcom MediaVest Group India. “This win serves as a testament to our identity as a human experience company and our passion for creating innovative work on multiple platforms. We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success.”
Ranbaxy Global Consumer Healthcare (RGCH) is a division of Ranbaxy Labs, which develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, the Middle East and Europe. It is one of Ranbaxy’s fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini, shared an official release.