Navin’s Housing and Properties has awarded its media mandate to Starcom Worldwide’s Chennai office. It is understood that Navin’s looks to up its share of voice in the market in the year ahead, and the mandate to Starcom is create a plan that breaks through the real state advertising clutter.
While the development was not preceded by any pitch process, it is said that Navin’s Housing and Properties was in conversations with at least one other agency.
Confirming the development to exchange4media, Viswajith Kumar, Director, Navin’s Housing and Properties said, “We selected Starcom Worldwide for its promptness. It’s a new beginning and I hope our relation with Starcom grows stronger and together we achieve greater heights.”
Navin’s Group of Companies started in 1989 successfully completing 91 projects in Chennai.