Top Story

e4m_logo.png

Home >> Advertising >> Article

Starcom Worldwide appointed Disney’s media AoR; Contract retains creative biz

15-October-2009
Font Size   16
Share
Starcom Worldwide appointed Disney’s media AoR; Contract retains creative biz

Walt Disney Television International India (WDTVI) has decided on its advertising partners. In the wake of a multi-agency pitch, Contract Advertising has retained the creative business. It is understood that the media duties of the business were also under review and that Starcom Worldwide has been assigned the media mandate. The account size is pegged in the vicinity of Rs 25-30 crore.

Disney officials were not available for comments at the time of filing the report, but executives familiar with the situation have confirmed the development. The incumbent agency on the media side of the business is Maxus.

When the pitch was first called, WDTVI was reviewing only the creative side of the business. The competitive pitch for media was later added to the overall process.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.