Starcom Worldwide and The Future Group have decided to end their relationship, where Starcom’s FutureWorks was handling the media duties of the retail giant. It is understood that following a few discussions, both companies decided to mutually part ways. In the meanwhile, the development has benefitted Allied Media.
Industry sources have informed that the Future Group’s media duties would be added to Allied Media’s kitty beginning April 2009. There was no pitch process involved in the development. FutureWorks would handle the business till March-end 2009.
It may be recalled that Starcom had won the Future Group business in January 2007. The agency had then set up FutureWorks to handle the business.
Future Group officials refused to comment on the development. The agency officials, too, were not available for comments.
Senior industry sources, however, informed that the development had been in the offing ever since Future Group’s Kishore Biyani agreed in principle with Percept Holdings to take a stake in Allied Media.
Starcom launches new agency FutureWorks to handle Future Group’s media business