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Starcom Mediavest India appoints Gerald Roche & Sameer Kapoor

06-June-2013
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Starcom Mediavest India appoints Gerald Roche & Sameer Kapoor

Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Bangalore and Gurgaon, respectively.

Commenting on the appointments, Mallikarjunadas CR, CEO, Starcom MediaVest Group, India said, “The appointments of Sameer and Gerald reflect SMG’s commitment to attracting the best and brightest talent to our agency. Sameer and Gerald are reliable leaders with robust backgrounds in business development and client relationship management. They will fit very well within our strongly established client-driven culture and we are sure they will continue their successful runs with us.”

Gerald Roche, Vice President, Starcom Worldwide South took over his duties at the SMG Bangalore office on April 16, 2013. He was earlier with Madison, where he was heading the media buying for Madison Media Infinity and Platinum Media.

In a career spanning 15 years, Roche has worked with leading agencies, including Madison Media, Sony Entertainment Television,Dubai Outdoor Media, MindShare, Carat Media Services, OMD Dubai, and Bozell Prime, Dubai.

On his appointment, Roche said, “I’m truly delighted and encouraged that SMG, anchored by its analytics resources, has digital (and not just television) at the front and center of its media planning. I look forward to contributing to this team effort in no small measure.”

Sameer Kapoor, Vice President, Starcom Worldwide Gurgaon, joins the agency from Madison Media Plus, where he was heading the Airtel Business. He took over his new responsibility on January 24, 2013, where he is heading Samsung.

Kapoor brings to the table over a decade of experience in media, having worked with agencies such as Madison Media Plus, Madison Media, Initiative Media, Optimum Media Solutions, and Universal McCann.

On joining SMG, Kapoor said, “I look forward to working with a great organisation and a great client like Samsung. Starcom is going from strength to strength; I’m excited to be part of this growth-oriented organisation and being present while we achieve greater heights of success.”

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