Top Story


Home >> Advertising >> Article

Starcom MediaVest Group set to launch MediaVest Worldwide in India

Font Size   16
Starcom MediaVest Group set to launch MediaVest Worldwide in India

Starcom MediaVest Group (SMG) has decided that it is time it launched the MediaVest brand in India. SMG is said to be eyeing the first quarter of 2009 to launch MediaVest Worldwide here. When asked on the subject, Starcom MediaVest Group’s South Asia CEO, Ravi Kiran, neither confirmed nor denied the development.

Sources inform that one reason why SMG has been emboldened to launch MediaVest Worlwide in India is the success that it has seen from the IMX model in India.

The two brands – Starcom Worldwide and MediaVest Worldwide – co-exist in various international markets at present. These include the likes of the Philippines, Indonesia, Malaysia, Singapore and Thailand in the Asia region, around ten markets in Latin America, and markets such as the UK, the USA and Russia. The combined presence of Starcom and MediaVest has allowed SMG to be a leading player in markets like the US and Russia.

Details on the structure of the MediaVest operation or who would be heading this brand in India were not available at the time of filing the report.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking