Starcom MediaVest Group (SMG) has decided that it is time it launched the MediaVest brand in India. SMG is said to be eyeing the first quarter of 2009 to launch MediaVest Worldwide here. When asked on the subject, Starcom MediaVest Group’s South Asia CEO, Ravi Kiran, neither confirmed nor denied the development.
Sources inform that one reason why SMG has been emboldened to launch MediaVest Worlwide in India is the success that it has seen from the IMX model in India.
The two brands – Starcom Worldwide and MediaVest Worldwide – co-exist in various international markets at present. These include the likes of the Philippines, Indonesia, Malaysia, Singapore and Thailand in the Asia region, around ten markets in Latin America, and markets such as the UK, the USA and Russia. The combined presence of Starcom and MediaVest has allowed SMG to be a leading player in markets like the US and Russia.
Details on the structure of the MediaVest operation or who would be heading this brand in India were not available at the time of filing the report.