Top Story

e4m_logo.png

Home >> Advertising >> Article

Starcom MediaVest Group launches brand consulting unit Zero Dot

29-October-2013
Font Size   16
Share
Starcom MediaVest Group launches brand consulting unit Zero Dot

Starcom MediaVest Group (SMG) has launched a new unit, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. While the unit launched officially on October 28, 2013, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble’s brand Cheer, who recently named Zero Dot as one of its creative partners.

Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, brings talent, ideas and technology for the era of convergence. The unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens – social and participatory at the core. Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

“Consumers are at the center of everything we do,” said Laura Desmond, CEO, SMG. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multi-disciplinary solutions, which is where Zero Dot comes in – serving, as a consultancy that can create a new breed of experiences and catalyse speed to market so brands can engage today’s consumers in the moment.”

Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.