Starcom has created a regional
planning position as part of its product development
push, tapping Starcom Mediavest Group (SMG) Malaysia
CEO, Paul Corrigan. Corrigan’s new role would be to
define better growth in South East Asia. He will
identify the markets and opportunities and which core
products to focus on and will be over looking India.
Corrigan would shift to the role full
time in August as part of a planned transition to
prevent hiccups at SMG’s Starcom and Mediavest
operations, according to the network’s regional CEO, D
Sriram. The pan-Asia role is new for the group, which,
until mid-2005, had split Asia-Pacific into two
“I am delighted to have Paul on the
board. He has got 15 years of experience in this
planning business. He is an old strategic planner.
Given Paul’s extensive experience and passion in the
strategic planning area, he can start to focus on
helping us across markets with our core product,”
He further said that India was one of
the countries with strong strategy. Corrigan will take
things from India and export it, as planning product
is highest in India.
Meanwhile, Corrigan will continue as
SMG Malaysia CEO, but day-to-day management duties
will be handled by Mediavest General Manager, G M
Kristine Ong. Ong has also been given a product
development brief across SMG Malaysia in her new role
as Chief Development Officer.