Top Story

e4m_logo.png

Home >> Advertising >> Article

Starcom MediaVest Group consolidates Aircel AOR mandate

28-January-2015
Font Size   16
Share
Starcom MediaVest Group consolidates Aircel AOR mandate

Aircel has appointed Starcom MediaVest Group after a multi-agency pitch as its AOR for all media sans OOH. The account would be managed out of SMG’s Delhi office. The agency was earlier handling the media duties on TV and digital.

Commenting on the win, Malli CR, CEO, SMG India said, “This is a big win for Starcom MediaVest. Aircel is a prestigious brand. It is a genuinely good feeling when an existing client rewards us with more business. We are delighted.”

 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends