Aircel has appointed Starcom MediaVest Group after a multi-agency pitch as its AOR for all media sans OOH. The account would be managed out of SMG’s Delhi office. The agency was earlier handling the media duties on TV and digital.
Commenting on the win, Malli CR, CEO, SMG India said, “This is a big win for Starcom MediaVest. Aircel is a prestigious brand. It is a genuinely good feeling when an existing client rewards us with more business. We are delighted.”