Starcom Mediavest Group, has been appointed the digital partner of India’s iconic Chocolate brand, Cadbury Dairy Milk. SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for Cadbury Dairy Milk, a brand of Mondelez India Foods Limited.
Under the umbrella of this partnership, SMG Convonix and DigitasLBi will be responsible for the Digital Transition of Cadbury Dairy Milk. This will include crafting the digital strategy, charting the roadmap and shaping a path taking Cadbury Dairy Milk in to the digital future.
Cadbury Dairy Milk is one of the key brands that are part of Mondelez India Foods Ltd. (erstwhile Cadbury India Ltd.) bouquet and is an undisputed leader in the chocolate market in India.
"We are very excited about beginning this new partnership with an international group like Mondelez." said Mallikarjun Das, CEO of SMG India. "SMG Global is a strategic partner to Mondelez International across several geographies and that makes it an even more special partnership for us."
Himani Kapadia, Managing Director, DigitasLBi India commented, “Cadbury Dairy Milk is one of India’s most iconic brands from a creative perspective. We look forward to taking on the challenge of infusing this into work that befits the stature of the brand.”