Top Story

e4m_logo.png

Home >> Advertising >> Article

Starcom launches new agency FutureWorks to handle Future Group’s media business

11-January-2007
Font Size   16
Starcom launches new agency FutureWorks to handle Future Group’s media business

Starcom MediaVest Group has launched a new agency. Called FutureWorks, the agency will handle all of Future Group’s media duties. Dinesh Rathore, who has been promoted, will head the agency as General Manager, India.

FutureWorks will be headquartered in Mumbai and operate as an autonomous associate unit of Starcom Worldwide. It will manage the media strategy and investment needs of all the companies and brands belonging to Future Group. The Pantaloons brand belongs to the Future Group.

Ravi Kiran, CEO, Starcom’s Asia Diversified Services, said, “The launch of this new agency will help us bring a wide range of specialized recruitments as well as bring in accountability.”

Rathore will continue to report to Manish Porwal, who assumed responsibility this month as Managing Director, India-West & South for Starcom Worldwide.

Manish Porwal, Managing Director, India-West and South, Starcom Worldwide, said, “We believe that the communication needs of a retail brand is fundamentally different from that of packaged goods and other classical categories. To provide focus to the Future Group’s opportunities, we decided to create a brand new unit, with its own vision, leadership and operating processes.”

The agency has been set up with the goal of delivering ‘return on objectives’ and ‘consumer connections’ to the Future Group brands. It will work with an initial team of around 20, and later scaled up as the needs expand. It will have the support of all of Starcom’s specialist services and will apply through-the-line planning and activation to Future Group.

Future Group’s flagship enterprise, Pantaloon Retail, is India’s leading retail company with presence in food, fashion and footwear, home solutions and consumer electronics, books and music, health, wellness and beauty, general merchandise, communication products, E-tailing and leisure and entertainment.

The company owns and manages multiple retail formats catering to a wide cross-section of the Indian society. Headquartered in Mumbai, the company operates through 3.5 million square feet of retail space, has over 100 stores across 30 cities in India and employs over 14,000 people.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India