Starcom India from the Publicis umbrella has won the media mandate for Nickelodeon, confirmed the channel.
The account win was the result of a multi-agency pitch which was initiated around four months ago.
Vizieum is the incumbent agency for the account.
Nickelodeon is one of India's leading kids brand and a part of Viacom18 and is available in over 50 million households in the country today. It is a 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH.
The channel has been the undisputed leader in the kids’ category, driving growth for the genre in India through various initiatives. The channel has been scaling its local content offering with shows like Motu Patlu, Shiva and with the return of Nickelodeon’s Kids Choice Awards.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking