Starcom India from the Publicis umbrella has won the media mandate for Nickelodeon, confirmed the channel.
The account win was the result of a multi-agency pitch which was initiated around four months ago.
Vizieum is the incumbent agency for the account.
Nickelodeon is one of India's leading kids brand and a part of Viacom18 and is available in over 50 million households in the country today. It is a 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH.
The channel has been the undisputed leader in the kids’ category, driving growth for the genre in India through various initiatives. The channel has been scaling its local content offering with shows like Motu Patlu, Shiva and with the return of Nickelodeon’s Kids Choice Awards.