Top Story


Home >> Advertising >> Article

: Starcom firms up plans to launch Diaspora Marketing Unit in July

Font Size   16
: Starcom firms up plans to launch Diaspora Marketing Unit in July

Starcom Mediavest Group (SMG) has firmed up plans to launch a Diaspora Marketing Unit. The unit will begin with a focus on the South Asian diaspora, which is globally spread across 11 markets. The objective of this unit is to be a one-stop shop for focussed diaspora advertising in order to deliver specific target groups. The concept has not been seen in Indian advertising and perhaps even internationally prior to this.

While officials at SMG declined to comment on the development, industry sources inform that SMG has already finalised on an American partner for this initiative and that a head for the unit would be finalised in the next three weeks. Sources also inform that the targeted launch period for the unit is July 2007.

As is known, various Indian and international marketers are at present trying to reach out to this audience. Currently, there is no one body that can deliver this TG at one go. Sources familiar with the situation also inform that SMG will have offices in various locations worldwide for this unit, which will be headquartered in India. Some of the other markets that would have offices for this unit are New York in the US, Canada, the UK, Singapore, Gulf, among others.

No further details were available at the time of filing this report. Watch this space for more developments.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46