Terry Sava]ge, Executive Chairman of the Festival, said, “Renetta’s record and history speaks for itself. Her total understanding of the business, what it’s doing and where it’s going, and of course her leadership skills, will add a great strength to this year’s Media Jury.”
McCann joined Starcom, which was then part of Leo Burnett, in 1978 as a client service trainee. She became Vice-President in 1988, Media Director in 1989, and was elected Senior Vice-President in 1995. From 1999 she served as Chief Executive of Starcom North America, presiding over the company’s most expansive region, the Americas, which encompassed Canada, the US and Latin America. She was appointed CEO of Starcom MediaVest Group (SMG) in October 2005.
On her appointment, McCann said, “As a juror last year, I experienced the rigor and debate that goes into selecting the best contact plans in the world, and I am thrilled to bring that perspective to the jury room this year. In an environment that celebrates creativity, I am especially eager to see how my global colleagues inject innovation and creativity into the contact plans they deliver for clients, and to see the marriage of content and contact elevated to new levels.”
McCann is a member of the Publicis Groupe Media (PGM) Board of Directors. In her 25-year career, she has won several awards, including the Effies and Cannes Lions, and ‘Wall Street Journal’ recently named her one of ‘50 Women to Watch’ in corporate America. Fortune included her as one of ‘5 Women to Watch’ in its annual Most Powerful Women issue in 2004. She has also just concluded a three-year term as chair of the American Association of Advertising Agencies’ Media Policy Committee.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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