Top Story


Home >> Advertising >> Article

Starcom bags Rs 10-cr Voltas media account

Font Size   16
Starcom bags Rs 10-cr Voltas media account

Following the disintegration of the Tata media business, another company from the group, Voltas has also decided on its agency. The account is now with Starcom. As a part of the Tata group, the business hitherto was with The Media Edge. The account is pegged in the region of Rs 10 crore.

The pitch was called in December 2004. Other agencies in the pitch included MPG, ZenithOptimedia and Carat. With this development, Starcom would take care of the media planning and buying for Voltas. Sharing more on the reasons of why the business was awarded to Starcom, Voltas' Rajesh Jain expresses, "We took into account parameters like strategic focus, value addition and the rates that the agencies could get for us. On all this counts, Starcom emerged as the most apporpriate partner and hence we decided to go with them."

The agency is excited with the win. Anita Nayyar, Executive Director, Starcom Worldwide, North Operations says, “Pitching for Voltas has been an excellent experience and winning the business has been even better. It is a great feeling of pride to be associated with Voltas where the competition was tough.”

She further adds, "Starcom Delhi has been on a steady growth curve since 2003 when the business grew by 147 per cent and yet again by 50 per cent in 2004.A rooster of clients were won in the capacity of media AoR businesses and also full service business with our creative partners Leo Burnett."

The list of clients include the likes of Ricoh – Printers, DLF ,Lambency face packs,Genus invertors, Modi Colorbar ,Corning contact lenses and full service clients like Tetrapak, GAIL, Aircel.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017