Top Story

e4m_logo.png

Home >> Advertising >> Article

Starcom bags Jet Airways, media spend Rs 100 crore upwards

19-February-2007
Font Size   16
Share
Starcom bags Jet Airways, media spend Rs 100 crore upwards

Starcom is on quite a winning spree. Close on the heels of wins like Future Group, ING Vysya and Himalaya, the agency has now bagged the media duties of Jet Airways. Sources on the client side have confirmed the development. As is known, the account was in the custodianship of Network Advertising till August 2006, when Network and Jet decided mutually to end their six-year-long relation.

It is reliably learnt that Jet Airways has increased its ad spends and is now in the region of over Rs 100 crore.

Whereas Network was handling both media and creative, following the pitch, M&C Saatchi was awarded the creative duties. As in the case with M&C Saatchi, this too is a global win for Starcom. In addition to India, Starcom would be working on the Jet account in 11 other international markets that Jet operates in.

It is learnt that Jet’s intentions to actively advertise in these markets -- unlike its strategy earlier that concentrated only on India -- is also a reason for the increase in the advertising budget, which was previously in the vicinity of Rs 50 crore.

At the time of filing the story, Jet or Starcom officials were not available for comments.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...