ING Vysya Life Insurance has assigned its media duties to Starcom MediaVest Group following a multi-agency pitch. The account, which would be handled from Bangalore, is pegged upwards of Rs 20 crore. The incumbent on the business was Mediacom.
Speaking on the win, Manish Porwal, MD, India – West and South, Starcom MediaVest Group, said, “There are several unique and fresh challenges that the life insurance industry today faces. Co-optition, or the enhanced power of symbiotic effort of advertising for the growth of the entire industry and not just the brand, is one of them. We are glad that with ING Vsysa Life Insurance as our client, we will be unearthing new ways of using these opportunities.”
He further said, “We are glad we are working with mature clients who did not want a speculative pitch but wanted to find a mind match and evaluated us for our understanding of the category and our commitment and delivery to our current clients. I am told it was this like-minded approach to business juxtaposed with our expertise and in-depth understanding of holistic planning that was critical to the decision.”
Commenting on Starcom being appointed as media AoR, Sapna Desai, Senior Marketing Manager, ING Vysya Life Insurance, said, “Starcom is a convergence of experience, knowledge and passion to deliver. Life insurance is about people, their needs and emotions. We think Starcom has the ability to weave human sensitivities when they convert the marketing strategy into their communication and contact plans, and draw out successful delivery models for us. We are looking forward to see the same magic created for our brand as Starcom has done for many of their current clients.”
Sindhuja Rai, GM and Head, Starcom Bangalore operations, said, “ING Vysya Life understands and believes in what we truly deliver and stand for. The company is involved in creating products and plans for various stages of life with a true concern for the masses. We, at our level, would be incorporating our ‘nuts and bolts’ approach to communication and contact planning to deliver all aspects of communication. The Starcom Bangalore team, no doubt, is excited and charged to deliver and bring the same delight to them, for what it has consistently been known for.”