Starcom appointed Media AoR for Himalaya Healthcare

Starcom appointed Media AoR for Himalaya Healthcare

Author | exchange4media Mumbai Bureau | Saturday, Jan 27,2007 8:44 AM

Starcom appointed Media AoR for Himalaya Healthcare

Himalaya Healthcare, a player in herbal healthcare, has awarded its media mandate to the Starcom MediaVest Group.

“Himalaya Healthcare is a renowned leader and pioneer in the drugs and pharmaceuticals space and we are excited about this new relationship and look forward to putting our strategic and creative use of media to work for them. Since its inception, Himalaya has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives and their obsession with quality is what we find similarity in and we are more than keyed up to get going,” said Manish Porwal, MD, India – West and South, Starcom Worldwide.

Commenting on the account win, Sindhuja Rai, Head of Starcom Bangalore operations, said, “Our key role will be to define and communicate Himalaya’s brand personalities through strategic, targeted and creative media planning. Combined with our depth of expansive research and consumer knowledge, we are sure we will fulfil the mandate given to us.”

Subrata Datta, Head of Consumer Division Products, Himalaya Healthcare, said, “We are pleased to have found a strategic partner who clearly shares our vision for our brand. We look forward to benefiting from Starcom’s depth of knowledge and innovative approach towards media and consumer outreach since that was one of the key motivators for us to make the decision in their favour.”

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