STAR TV has shelved its plans to develop a horizontal portal and will use indya.com as a platform to put up its television properties in narrow band. STAR TV, which was proposing to launch a narrow band portal as a separate business with several lines of service, has revised its plans with the meltdown of the dotcom economy.
Startv.com, however, will continue but as a marketing tool for the company’s television business.
STAR TV will bring in its other programming and channel properties on the indya.com site. It is also reviewing its plans on how best to promote the vertical portals where it has invested. The strategy will be to have a horizontal portal like indya.com and synergise it with the vertical portals. Star has a stake in Explocity, baazee.com, egurucool and indiaproperties.