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STAR to integrate ad sales, content of TV business with

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STAR to integrate ad sales, content of TV business with

STAR India is integrating the ad sales and content of its television business with Star network’s ad sales and content heads, Raj Nayak and Sameer Nair, are being inducted into the board of plans to make a foray into a new business activity. A CEO will be appointed, sources said. He will report to CEO Sunil Lulla.

Star’s Interactive division COO Sunil Rajshekhar will not be involved in He, however, will play an investment management role and oversee operations in the 4 other portals Star has invested in. act as the online content supplier for Hathway Cable & Datacom where Star has a 26 per cent stake.

Star’s content team for broadband will continue to function under its direct-to-home division. Content for digital television services is under Nirmala Kamath.

Star will extend all its television content on Currently, Star Plus, Star Movies, Star World and Channel V have been integrated into Contests and promotions of Star channels and programmes will be routed through Similarly, will be promoted on the Star channels.

The future step will be to make the PC-portal able for television content. In the convergence economy, will have the webcasting of several Star channel programmes.


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